Rafi Dikranian

15Systems live · work and home

Hello. You found my page.

I'm Rafi. I run marketing and MarTech for a venture studio in Dubai, after twenty years in luxury retail marketing and one exit. For the last two I've also been writing the software those teams run on. What follows is what I'm shipping right now, at work and at home, each with one honest number. Open a folder.

Status

Recordthe twenty years before this page

  1. 2006Caleres, ChicagoStore manager on the accelerated track; first P&L.
  2. 2010MBA, IE MadridThen a waste-to-energy venture in Athens, €1.2M raised.
  3. 2011Chalhoub Group, DubaiTwelve luxury brands, two retail destinations built from brand to opening.
  4. 2017SIPPY, co-founder & CMOMENA's first specialty-coffee platform. #5 on the App Store. Exit to COFE, 2022.
  5. 2018The GreenhouseHead of the Group's startup studio: growth and MarTech across 20+ ventures.
20years in marketing
15of them at Chalhoub
1exit
$100KMRR, a D2C brand, six months